![]() However, for unknown reasons, VanArsdel's market share has started to decline, with significant dips in June. The CMO wants to increase market share and discover growth opportunities. VanArsdel has many competitors, but is the market leader in its industry. The VanArsdel Chief Marketing Officer (CMO) created this dashboard to keep an eye on the industry and the company's market share, product volume, sales, and sentiment. The Sales and Marketing sample contains a dashboard and report for a fictitious manufacturing company named VanArsdel Ltd.
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